Each Lead Is Not Created Equal.

Welcome

 

Always Quality First

Dane Media’s focus is on the lead quality, not lead quantity. We achieve this by intelligently marketing our sites, providing a secured setting for our users and conveying a user-friendly approach. In this highly competitive market place, our clients prefer to deal with quality leads, as opposed to a higher volume of non performing leads. The days of "more is better" does not necessarily hold true at Dane Media. It important for us to focus on providing our client with more effective leads—not just more volume. Of course, if we can provide both high volume and high conversions, we obviously will! Our Education specific sites focus on providing up-to-date and relevant content and information for prospective students, to minimize inquiries that fail to translate into quality leads. Zip code and information validations based on the schools’ lead criteria along with real time lead delivery further improves the potential of conversion.

Marketing Intelligence

It is important to recognize and understand the sources of your school’s internet leads. It enables your marketing team to be proactive in identifying good sources from bad ones and it also helps to more effectively measure your ROI. Our leads are generated from within our own network of education portals specifically catering to regions, states, programs and degree types. We can help identify the best source of leads for all members by effectively tracking the performance of each one of our education portals. We can instantly increase or decrease your exposure on any given site based on results and feedback. Additionally, we can go live with a brand new campaign across our entire network in just one business week.

Improved ROI

There should be a direct correlation between the quality of a student lead and how much a school should be invoiced for that lead. Unfortunately, in today’s market , this is the exception and not the rule. Dane Media is dedicated in helping you achieve your ROI goals. Our network was built with this goal in mind. We can make changes immediately to your campaign based on In-Network performance on our various education portals, as well as change your school’s exposure at any time. Our clients always have the choice of running their campaigns on only the sites that produce acceptable results. In addition to that, our experienced support team will always work with you to maintain and improve the state of your campaigns.

Our Mission

Our company’s mission is Simple. First and foremost, Dane Media is committed to helping students and working adults obtain a quality education and a path to a more rewarding career. We provide prospective students with a user-friendly, meaningful experience in their pursuit of higher education. We have worked diligently to provide in-depth resources regarding specific programs, and seek to help students make informed decisions regarding their educational pursuits.

Also Dane Media is dedicated to providing our partners with an exceptional source of High quality education leads. Our business structure allows schools to maximize their ROI in the online marketplace by utilizing an intelligent, performance-based model, while also tapping into our base of motivated prospective students. It’s a win-win situation, as we match quality students with quality schools!